# Decentralized Ads

### 1. Introduction

**Decentralized Ads** at Stone revolutionize the way advertisements are created, shared, and monetized in a transparent, user-centric environment. Unlike traditional ad platforms, our approach empowers both advertisers and users, fostering a fair ecosystem for all participants.

### 2. Objectives

* **Empower Advertisers:** Allow businesses to reach their target audience directly without intermediaries, reducing costs and increasing ROI.
* **User Control:** Give users the power to decide what ads they want to see, creating a more relevant and engaging experience.
* **Transparency:** Provide clear metrics and performance tracking for all advertising campaigns, ensuring accountability and trust.

### 3. How It Works

The **Decentralized Ads** system is built on principles of transparency, engagement, and fair compensation:

#### 3.1 Ad Creation

* **User-Generated Ads:** Users can create and share their ads, ensuring diverse and engaging content.

#### 3.2 Targeted Advertising

* **Blockchain-Based Data:** Leverage blockchain technology to create secure, anonymized user profiles that help advertisers target their campaigns effectively.
* **Smart Contracts:** Automate ad placements and payments through smart contracts, ensuring that advertisers pay only for actual engagement (e.g., clicks, views) in Stone tokens.

#### 3.3 Revenue Sharing

When users interact with ads, the revenue generated will be distributed as follows:

* **80%** will be allocated to the **Staking Ads** pool, providing incentives for stakers.
* **20%** will be shared with users who engage with the ads, rewarding them for their participation, with payments made in Stone tokens.

#### 3.4 Performance Tracking

* **Transparent Metrics:** Advertisers receive detailed analytics on ad performance, including impressions, engagement rates, and conversion data.
* **Adjustable Strategies:** Advertisers can adjust their campaigns in real-time based on performance data, optimizing their strategies for better results.

### 4. Benefits of Decentralized Ads

1. **Cost-Effective:** Reduced costs associated with middlemen and traditional advertising methods.
2. **User-Centric:** Ads tailored to users’ preferences lead to higher engagement and satisfaction.
3. **Transparent and Fair:** Clear metrics and community-driven decision-making ensure accountability and trust within the advertising ecosystem.

### 5. Conclusion

The **Decentralized Ads** system at Stone represents a paradigm shift in the advertising landscape. By putting users and advertisers at the center of the process, we create a sustainable and engaging environment where everyone can thrive. Join us in reshaping the future of advertising!
